Two-Dimensions Alphabetical-Alphabetical Matrix (2DAAM) Numbering

Two-Dimensions Alphabetical-Alphabetical Matrix (2DAAM) Numbering Free Online Research Papers Two-Dimensions Alphabetical-Alphabetical Matrix (2DAAM) Numbering for Telephone Numbering Plan Systems More Addresses, Less Number of Digits! Decimal National Numbering Plan†¦ Goodbye! Mag. Hasan Meslmani Unique In this paper, another instrument for Numbering Plan arrangement of Geographical and Non-topographical for both Public Switched Telephone Network (PSTN) and Public Land Mobile Network (PLMN) is proposed utilizing Two-Dimensions Alphabetical-Alphabetical Numbering (2DAAN), considering the expanding requests for numbering limit with respect to the two endorsers and the administrations so as to meet development of supporters numbers and telephone utilities, for example, Free Services or Value-Added Services. This examination proposes another component for numbering which is not quite the same as the regular techniques for numbering plans as per proposals of International Telecommunication Union (ITU) utilizing Pre-Initial Access Isolation Principle (PIASP) and introducing the phone number as a location for utilizing the entire Possibilities scope of Generated Addresses (PGA) for the use components. Along these lines, this exploration intends to lessen the digits in phone number f or both fixed and cell phones, renumbering the national call code or Local Area Code (LAC) inside a specific nation, renumbering the Country Code (CC) for every nation as indicated by ISO 3166 Alpha-2 Code list, normalization the Length of National Number, and normalization the National Numbering Plan (NNP) in every nation. I. Presentation Two-Dimensions Alphabetical-Alphabetical Matrix (2DAAM) numbering This strategy expects to make a colossal scopes of addresses for numbering plan by methods for utilizing less number of digits considering assignment of adequate limit with respect to geographic zones and non geographic administrations to meet development of telephone utilities, assignment of numbering limit with respect to the future presentation of new administrations and assignment of extra limit as codes and number ranges that are not related with any known administrations and accordingly possibly appropriate for unexpected extension or the presentation of fresh out of the plastic new administrations. The new component relies upon two primary stages. The first accept growth the current numbering range by supplanting its decimal components with greater range comprises of the Latin characters components which it luckily effectively utilized in the current phone keypad to execute some auxiliary capacities. The subsequent stage expect utilizing extension standard ones more by dropping these components on arranges hub by making two measurements numerical model of Possibilities Theory to acquire on a major base which can produce colossal scope of addresses. It is the perfect opportunity to update another keypad which contains catches introducing the Latin Alphabetical characters as a first capacity to help this method, [1]. Yet, this requires lamentably somewhat or absolutely restriction a few suggestions of the ITU on the worldwide open media transmission numbering plan, for example, E.123, E.163, E.164 and E.212, [2]. II. Numerical MODEL Another numerical model supporting the new system of numbering plan for creating considerably more delivers adequate to recognize the immense quantities of endorsers has been created. The general prospects type of the Mathematical Model for the all out aggregates of Total Generated Addresses (TGA) for a specific range can be written in the accompanying articulation (1): [1] (1) By picking the Decimal Number range as a chose run, the past articulation can be re-composed as: (2) (2) By applying this model on Two Dimensions Matrix (2D Matrix), The general type of Mathematical Model for the chance of the delivered numbers or addresses coming about because of a specific range is appeared in articulation (3) (3) Presently, by applying this model on Two Dimensions Matrix (2D Matrix), the two lines and colons will be the 26th Latin letters in order characters coming about (26*26) Matrix and can be named 2D Alphabetical-Alphabetical Matrix. The segments of all components for the entire scope of framework is given in articulation (4) (4) Classes of Calls At the point when this investigation is applied for Calls Traffic as per Class of Calls for one month by arbitrary example strategy on a set comprising of (100) suscribers have a place with Sabil Exchange in Aleppo city, the accompanying outcomes have been obtaind and summerized in Table 1. Emergency Service International National Mobile Local Call Types 6 5 4 3 2 1 Levels %5 %5 %10 %15 %35 %40 Percentages Table 1: Calls classes As the consequence of that, six significant arrangement sorts of calling can be followed when two An and B parties are executing calling. These characterizations are: 1 Local Call 2 Mobile Call 3 National Call 4 International Call 5 Service Call 6 Emergency Call This order will help the development of another chain of importance call address from one side, controlling to explode the conventional plan of the current phone keypad lastly move the reasonable strides to overhaul the catch design in the new keypad to help this progression from opposite side, as it is represented in Fig. 1, [3,6]. Fig. 1: Classes of calls between the called parties (An) and (B) introduction and its rates esteem. Utilization of Mathematical Model The general equation of the Mathematical Model for the all out entireties of Total Generated Addresses (TGA) opportunities for 2D Alphabetical-Alphabetical Matrix range can be appeared in articulation (4), from that, the accompanying outcomes can be acquired A. For n= 1 : B. For n= 2 : C. For n= 3 : D. For n= 4 : E. For n= 5 : From the past (7), (10), (13), (16) and (19) conditions and lattices, the accompanying Table shows the Total Generated Addresses (TGA) as indicated by the quantity of digits for the 2D Alphabetical-Alphabetical Matrix (2DAAM) numbering [1]. 5digit 4digit 3digit 2digit 1digit n 141,167,095,653,376 208,827,064,576 308,915,776 456,976 676 TGA Table 2: Shows the Total Generated Addresses (TGA) as indicated by the quantity of digits in the proposed (2DAAM) numbering. While, the Total Generated Addresses (TGA) regarding the quantity of digits for the Decimal Numbering can be summerized in Table 3 [7], [8]. 7digit 6digit 5digit 4digit 3digit 2digit 1digit n 10,000,000 1,000,000 100,000 10,000 1,000 100 10 TGA Table 3: Shows the Total Generated Addresses (TGA) as indicated by the quantity of digits in the current decimal numbering. By applying this proposed model on various extents, we can acquire of the accompanying various bends which reflex the estimation of the chose run, as it appeared in Fig. 2. Which shows a chance of the Total created addresses delivered by the quantity of digits in the current numbering framework in examination with different frameworks, which they are orchestrated from option to left as follows: 1. Decimal numbering framework strategy 2. Mixed numbering framework strategy 3. IPv4 numbering framework strategy 4. 2D Alphabetical-Alphabetical numbering framework strategy Fig. 2: Possibilities of the Total Generated Addresses (TGA) created by the quantity of digits. It is be seen clearly, that the upper bend (2D Alphabetical), which communicates of potential outcomes of creating the Total Generated Addresses utilizing 2D Matrix segments P(x) and P(y) for the Latin Alphabets extend, will have the most elevated qualities in correlation with the other utilized extents (Mixed), (IPv4) and (decimal) bends, [9]. III. THE NEW SUGGESTED HIERARCHY LEVELS In [1] and [10], The Hierarchy Levels Suggestion can be isolated into two primary sets as follow: A. Call Type The First set can be partitioned into six subsets as follows: 1. Local Call 2. Mobile Call 3. National Call 4. International Call 5. Service Call 6. Emergency Call B. Subscriber Address The subsequent set can be partitioned into five subsets as follows: 1. State: can be spoken to by ISO 3166-1 Alpha-2 Codes 2. City: can be spoken to likewise by Alpha-2 Codes 3. Exchange: can be spoken to by Alpha-2 Codes 4. Zone/Cable: can be spoken to by Alpha-2 Codes 5. Subscriber: can be spoken to by Alpha-2 Codes Sorts of Two Dimensions Alphabetical-Alphabetical Matrix (2DAAM) calls In [1], Five sorts of calls utilizing the 2DAAM are characterized when the quantity of choice digits are equivalents to Subscriber Address referenced previously? (n=5): 1. Crisis Service Calls This class of calls incorporates a wide range of free administrations Crisis Service ? Numbers are distinguished by a ‘address’ reflex the two beginning characters of the administrations name following the sort of call Emergency sign or the administration identifier ‘1’. This number or address is one digit long. Model: 1 {services name} Example1 (fire): 1 FI Example2 (police): 1 PO The size of the numbers square distributed will create (676) addresses for administrations. The administration identifier ‘1’ joined with the short rest of the number is expected to give numbers that are effortlessly recollected. 2. Local Calls This classification of calls incorporates all calls between two supporters have a place with a similar trade. Exceptionally Local Calls? Numbers are recognized by a ‘address’ reflex the two beginning characters of the zones name and endorsers name, individually following the kind of extremely neighborhood call sign or the administration identifier ‘2’. This number or address is two digits long. Model: 2 {zones name} {subscribers name} Model: 2 ZH OM The square numbers assigned size will create (456,976) addresses for each trade. 3. Neighborhood Calls This classification of calls incorporates all calls between two endorsers have a place with an alternate trades in a similar city or district has a similar Local Area Code (LAC). Nearby Calls? Numbers are recognized by a ‘address’ reflex the two beginning characters of the trades name, zones name and

Themes of War Essay Example | Topics and Well Written Essays - 1000 words

Topics of War - Essay Example The topic of the creator can show how war influences each degree of society while holding an inappropriate plan that adversely impacts those legitimately and in a roundabout way required without valid justification. This is shown through the monolog and the way that the creator portrays the particular circumstance. The principal manner by which the creator portrays the issue is with the people that are battling in Iraq and what this has caused to their own lives. This happens explicitly with Cheo’s sibling who is battling in the war. The conditions which are portrayed show how his sibling is experiencing not the battling but rather, rather, from the absence of care which is gotten while being in Iraq. â€Å"He sat in a tank in the Saudi Arabian desert. Composed six, seven, eight hours every day. These splendid letters of fear† (Rivera, 346). The dread is then depicted with the sibling holding back to pass on while there is nothing to do except for pause. This issue is o ne which ceaselessly emerges in the principle subject, explicitly by they way it has influenced his sibling by making apprehension and making him accept just in death. The states of the war and the treatment of the officers further show that the Iraqi war is one which does not merit battling and is just prompting wretchedness and death toll. The people that are influenced then move into the familial connections that have associations with those that are in the war. Cheo, as the fundamental character, is first appeared with the impacts that he has had toward the war in light of him missing his sibling and of the torment which he realizes he is in. This is trailed by his disarray over the rights and convictions which he realizes he ought to have and which cause a division of whether to put stock in the war or not. The difficult which emerges is first observed with Cheo’s perceptions of his sibling and how he changes from saying that he cherishes others to battling them and done having this trademark. The reflection proceeds with Cheo changing his confidence in needing blood and bombs and standing by consistently for Iraq to be bombarded so his sibling can return home (347). The adjustment in the character of Cheo shows how the connections of the family and those that are trusting that the war will be over influence the circumstance considerably more, just as the perspectives of those that are put in the war. The issues noted with the family at that point go to the discourse getting one of a national and cultural issue. This makes an association that moves from the family and into the political and social effect that is made. â€Å"And this bulletin went up in my town indicating Stalin, Hitler, and Hussein, saying we halted him twice before we need to stop him once more! This board was set up by a neighborhood newspaper!† (348). The disposition made in the public eye is one which shows a similar viciousness that is occurring in the war, in spite of the absence of information or comprehension of what is happening in the war just as why it is being battled. The topic of brutality and how this takes over at each level is shown through this exchange and by demonstrating that there is a feeling of the war spreading as a result of perspectives, changing convictions and the situation of being associated with the war. The war, at that point, becomes one that depends on developing perspectives of viciousness over nothing that is happening inside society with the exception of a craving to have cash and oil. The subject proceeds with taking note of that the war is put together not just with respect to issues

Market opportunities of IKEA in USA

Informative Essay Topics to Write about History Options

Informative Essay Topics to Write about History Options Lies You've Been Told About Informative Essay Topics to Write about History Each simple fact that you present ought to be guided by means of a topic statement which relates back to the principal thesis statement. Certain informative essay issues need a very long period to finish a last paper. The subsequent informative essay sample isn't an exception. You may want to incorporate a concise history of plastic surgery and why it has gotten so popular. You ought to be able to support the subject of your informative essay with credible evidence. The essay should handle an issue that's important to them. You ought not find it particularly hard to compose an informative essay. You've got to compose an informative essay. What is Really Going on with Informative Essay Topics to Write about History Your essay might incorporate the factors for teen pregnancy and talk about the recent rates of teen pregnancy and potential solut ions. The main purpose of informative essays is to offer complete details on a particular question. You want to select a topic that it is easy to find details about. Your speech topic needs to be informative, but it doesn't indicate that the information must be really valuable. An intriguing title supports the proper option of topic. Selecting a suitable theme is vital. Just consider the window and select any topic you enjoy. If you're looking for an intriguing topic for your impressive informative essay, you're in the ideal spot. An excellent tip for how to compose an informative essay is to take a look at a topic that's simple to understand but has a couple of unexplained elements. Just don't forget that while you're supposed to present the topic objectively, you still ought to use a sophisticated style. Making two or three funny informative speech topics is simpler than it seems. For that reason, it's wise to write about a few interesting, complex, and engaging themes. It is critical to finish the entire informative essay on an epic note in the event the author wants the reading audience to remember his brilliant suggestions and go on researching the issue. If there is not a great deal of information on a particular subject, or the subject is dull, try to elect for something else instead. You may, for instance, discuss advertising or parental influence. Selecting a theme of your writing is an exceedingly important decision as it influences other phases of your writing. After introducing your topic sentence, it's time to adhere to the CCE format to craft the most crucial portion of the essay. In addition, the response given should also tackle the directions that accompany that work. In case the topic doesn't have many aspects like the procedure for selecting a registered nurse in the neighborhood hospital, 3 paragraphs would be sufficient. The topic chosen should be workable and ought to answer a particular question, being in a position to present explicit answers. Provide certain examples from real life to verify that you have faced the problem. As an example, when you will need the simple informative essay topics delivered in 2 days, you pay less when compared to the particular person who needs the exact same paper within 12 hours. An individual should shell out a decent period of time so as to figure out the intriguing elements about the subject. An individual reading the title should identify issues which are going to be covered. The Lost Secret of Informative Essay Topics to Write about History Just make sure your essay doesn't sound simply factual. Test essay questions will be dependent on the topic, naturally. So as to effectively complete the essay, an individual must think of an overall concluding statement. Usually, you must always ready the structure of the essay before you start writing. Many absolutely free examples of various academic papers on unique topics are available on the internet, a nd we suggest to get a look at one of the many top samples. After the topic is associated with your field of study, it will become easy to find the relevant sources of information. The topics aren't restricted to the above topics only, you can always locate an inspiration from different sources and write about them. As you compose the topics for informative essays, make certain you provide an appropriate citation for virtually any info which you've borrowed so you don't fall in the plagiarism troubles. When you're handling something which you're familiarized with, you receive the motivation to work on the informative research paper topics fast. Choosing informative essay topics can stall your writing process for quite a while, as you just do not understand what things to write about. Explaining how to spend less by employing open-source texts and internet textbook rental websites would result in an extremely informative essay. Understanding of communication principles lets yo u get prepared for the upcoming career. Many times, students are just extended a topic and told to write about doing it. It is not sufficient to describe a particular topic a student should function as a specialist in the chosen field by giving specific examples and educating the audience on the given problem. The very best topic for your essay is one which is aligned with your field of study. There are lots of topics readily available today which form a fantastic foundation for the upcoming informative essay. If you want to put up such essays for everybody to read, make sure your words do not lead anyone to follow along with the incorrect path of treatment, medication or exercise. There's no need to waste a whole lot of money on custom writing. On the flip side, inventing informative essay ideas will hardly be an issue. Convince people who you're discussing really important things make them laugh with the aid of your funny informative speech topics! Writing is never str aightforward and finding the motivation to fulfill your teachers will stay a hassle. Students may write informational essays several ways. They lead busy lives and often forget about an upcoming deadline. Highs school students experience a good deal of difficulties. Informative Essay Topics to Write about History - the Conspiracy The standard of your topic will decide the grading of the paper. You're able to use any theme that's interesting for you. The major thing you ought to know prior to picking a precise topic for your informative essay is the fact that it has to be simple to write about and be something you truly feel passionate about. Since it's such a huge subject, you are going to want to narrow your paper down to a particular angle.

The Requiem Scene in Arthur Millers Death of a Salesman...

The Requiem Scene in Arthur Millers Death of a Salesman The death of Willy Loman was remembered by few. He was mourned not because of his tragic death but because of his despairing life. The Requiem scene in Death of a Salesman describes the ill-attended funeral of Willy, the tragic hero who struggled to fulfill his vision of the American Dream. This scene brings closure to the play because the audience realizes that only in death is Willy able to accept the failure and false success that has plagued him and his family for years. Resolution is brought to conflicts between Willy and his own disillusionment, Willy and his hopes for his boys, and Willy and the betrayal of his wife, Linda. Willy rejected a life of†¦show more content†¦One of the many false and contrived attitudes contemporary America implants in its citizens is a very fierce pride, in which people cannot accept criticism. Willy Loman took such a pride in his work, claiming himself to be â€Å"†¦vital in New England† (14), and concurrently viewed himself as a failure. Although Willy â€Å"†¦was wonderful with his hands† (138), he saw any profession in carpentry or construction as an inadequate measure of success, although he was aware that he took pleasure in putting up a ceiling or repairing a porch. In the Requiem Charley remarks, â€Å"Yeah. He was a happy man with a batch of cement.† (138) This brings closure to the idea that had Willy followed his heart, every conflict in the play would have been avoided. Biff and Happys’ burdens are also alleviated by the death of their father. Biff implies that Willy had mistaken hopes for himself as well as his boys when he remarks that Willy â€Å"†¦ had all the wrong dreams. All, all, wrong.† (138) Throughout their lives they are constantly haunted by Willy’s nagging and driving ambitions for their all-important success. Sadly, the only obtainable escape from this torment is when Willy dies. Again, the scene provides closure to the constant clash between the differing objectives of father and son. It also provides closure to Biff’s illusions of effortlessShow MoreRelated The Importance of the Requiem in Death of a Salesman Essay2316 Words   |  10 PagesThe Importance of the Requiem in Death of a Salesman   Ã‚  Ã‚  Ã‚  Ã‚   In the play, Death of a Salesman, the final chapter is titled Requiem instead of Epilogue.  Ã‚   The definition of Requiem in The concise Oxford dictionary is a special Mass for repose of souls of the dead. The Requiem serves as a tribute to Willy Loman. Sympathy is evoked and reasons for his behavior are given. Charley gives the central speech- Nobody dast blame this man. A salesman has got to dream, boy. It comes with the territoryRead MoreDeath Of A Salesman By Arthur Miller1387 Words   |  6 PagesAmerican play-write Arthur Miller, is undoubtedly Death of a Salesman. 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Because you dont destroy people you love† -Grey’s Anatomy In Arthur Miller’s Death of a Salesman, Miller uses many objects and events to represent bigger ideas and themes to help ground the story and make it less confusing. Many of these objects could represent multiple ideas within the story, and it is up to the reader to interpret what theyRead More Arthur Millers Death of a Salesman Essay2019 Words   |  9 PagesArthur Millers Death of a Salesman Arthur Miller’s Death of a Salesman was written after the second World War while the American economy was booming. Society was becoming very materialistic, and the idea that anyone could â€Å"make it† in America was popular. These societal beliefs play a large part in Death of a Salesman, a play in which the main character, Willy Loman, spends a lifetime chasing after the American Dream. Willy was sold on the wrong dream. He was enamored with a

Racism A Dominant Ethnic Group Essay - 1653 Words

Most genetic variety is not between races, but within races. For example, two Germans are as likely to be as genetically different as a German and an African. However some people still believe that races can be superior to one another and a certain type of people maybe more intelligent or more eligible to rule the world than the rest. In the United States racism started along with the establishment of the country. From the Native Americans in the 17th century to Muslims, Mexicans and Latinos now, America has been one of the most diverse, yet most racist countries in the world. If you tried to define racism using Cambridge dictionary, the definition will be â€Å"the belief that people s qualities are influenced by their race and that the members of other races are not as good as the members of your own, or the resulting unfair treatment of members of other races.† In order for racism to occur, there must be a dominant ethnic group which tries to exclude and eliminate the rest of the groups based on this belief. On the other hand, these other groups, minorities, represent a large part of the workforce, student population, university professors and every other major part of the community. In the United States these minorities are not getting the same treatment they deserve with no proper explanation despite their tremendous effort in the establishment and the development of this country. Hate crimes against minorities, racist police brutalities, ethnic stereotyping, and fear ofShow MoreRelatedRace And Ethnicity Are Affected By Stratification938 Words   |  4 Pagesunderstand race and ethnicity in its self. Many people including me before I took this class thought they were the same thing. Racial groups are a group that is socially set apart because of obvious physical differences. An example of this is I come from Somalia but in the United States my race would be defined as black or African American. Ethnicity or ethnic groups are groups set apart from o thers because of its national origin or distinctive cultural patterns. An example of this is although my race isRead MoreMass Media Today a Summary1563 Words   |  7 Pagesthe East also affect the North, we are also facing an Increasing ethnocentrism and racism in Europe and North America as people are escaping to this part of the world. Wild capitalism thus combines with wild ethnicism and racism in a frightening mixture of policies and social practices that result in keeping many people or even whole countries and continents, down and out- this is manifesting in the phenomena of ethnic cleansing with immigration restrictions. What is the role of the media in this complexRead MoreIn what ways does ones race/ethnicity shape ones life-chances in contemporary society?1710 Words   |  7 Pageswe are and where we come from. What race or ethnic group we belong to determines our life chances in contemporary society. Ethnicity is the cultural background of a group of people who share a belief in common ancestry. According to Max Weber, ethnic groups are formed by colonisation and immigration. Ethnicity is something we all have but in Australia and in many parts of the world, ethnicity is often applied on minority groups to highlight dominant groups of people on the bases of physical appearanceRead MoreAuthoritarian Personality Is A Personality Type971 Words   |  4 Pagesdesire of people in associate with different racial and ethnic groups during certain social situations. After 70 years of administering the test, certain patterns have formed. White Americans and northern Europeans are on the top of the hierar chy. Eastern and southern Europeans are at a greater social distance and racial minorities are on the bottom. Color-blind racism has been known as laissez-faire or postracialism or aversive racism in which race-neutral principles are used to justifyRead MoreAn Authoritarian Personality Is A Personality Type969 Words   |  4 Pagespeople in association with different racial and ethnic groups during certain social situations. After 70 years of administering the test, certain patterns have formed. White Americans and northern Europeans are said to be on the top of the hierarchy. While, eastern and southern Europeans are at a greater social distance and racial minorities are on the bottom. Color-blind racism has been known as laissez-faire or post-racialism or aversive racism in which race-neutral principles are used toRead MoreSociological Theories Of Prejudice And Racism1645 Words   |  7 PagesPrejudice and Racism Functionalist theory argues for race and ethnic relations to be functional and thus supply to the melodic conduct and strength of society, racial and ethnic minorities must assimilate into that society. Assimilation is a process by which a minority becomes socially, economically, and culturally absorbed within the dominant society. The assimilation perspective assumes that to become fully fledged members of society, alternative groups must adopt as much of the dominant society sRead MoreRace, Racism, Or Ethnicity1559 Words   |  7 Pagesconnotations. Associated with ethnicity or racism, it created a lifelong debate about whether or not races are socially constructed. The aim of this essay will be firstly to establish clear definitions of words such as race, racism, or ethnicity, and secondly to explain the evolution of racism, from scientific racism to colour blind racism through the work of ideologists such as Gobineau and Eduardo Bonilla-Silva. In order to provide a clear understanding of racism and its evolution throughout theRead MoreRacism in the United States787 Words   |  3 PagesRacism is the trend of thought, or way of thinking, which attaches great importance to the notion of the existence of separate human races and superiority of races that are usually associated with inherited physical characteristics or cultural events. Racism is not a scientific theory, but a set of preconceived opinions they value the biological differences between humans, attributing superiority to some according to racial roots. Even in such ethnically diverse country as the United States, racismRead MoreRacism : Racism And Community Competence1436 Words   |  6 PagesBook Analysis: Racism Racism is a major social problem in the world. It is not restricted to a certain country or society. A lot of times, racism is portrayed in a subtle way. Like how certain races don’t get as much chances to get a good job. Or perhaps how certain races aren’t given an equal social reality than people with different backgrounds get. As an example, it may be harder for someone that is African American to get a job at a rich business than a person who is caucasian. That is the unfortunateRead MoreRacism Affects Social and Economic Life1207 Words   |  5 PagesRACISM AFFECTS SOCIAL AND ECONOMIC LIFE With growing technology and increasing population, world’s situation is changing day by day. Those changings bring both positive and negative norms for humanity. Increasing population force people to find places which are far away from their own cultural places and combined with other cultures in a small area. People usually prefer to live in cities which they can find their needs easily and have self improvement. Because of those reasons immigration

Hulk free essay sample

We sped down the road as Reina, Nicole, Steven, and I were on our way to ride the famous Hulk. I had a horrible fear of heights and the last thing i wanted to do was ride the rollercoaster. When we got there we gazed up at the huge rollercoasters above us. I bit my lip as I watched the green monster slowly rise up the tracks. Steven had been watching too, because as soon as the rollercoaster had looped upside down, he sprinted for the line. Reina and Nicole ran after him. I reluctantly followed, with thoughts of the rollercoaster still running through my mind. We waited on the line until the lady motioned for us to come take our seats on the ride. Panic filled my body. I climbed into my seat. It was too late to leave now. The rollercoaster was about to start. My sweaty palms gripped the handlebars. We will write a custom essay sample on Hulk or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The worker yanked on a lever and i watched the ground move below me as my heart raced. I felt myself tilting backwards, so I shut my eyes. Suddenly, I felt my hair blow back, and a vicious gust of wind push against my face. I opened my eyes to notice the world, upside down, around me. I was on a rollercoaster. I had done it. I enjoyed the rest of the ride, twists and turns, the wind fighting my cheeks. I came off the rollercoaster with a smile from ear to ear. The amount of pride in me couldn’t be explained. The lesson i learned from this experience was live life to the fullest. I had been afraid of rollercoasters for all of my life, and being afraid has cost me great experiences, and now I know that facing your fears pays off for a lifetime.

Green Mountain Resort Case Study Essay Example

Green Mountain Resort Case Study Paper â€Å"The images, metaphors, or frames that we hold, both of managing and of change, influence our ideas of what we think managing change is all about† (Palmer, Dunford, Akin, 2009). As people we all see through our own eyes, we call see a different perspective and have a different reaction to what is coming next. As human beings we react differently to situations. Situations of change are transitions that some are able to adapt to quickly while others have a hard time. Being the leader of that change can be difficult and helping make a change does not come easily or effectively. Keep and Newcomer (2008) stated that leaders couldn’t effectively initiate or implement change unless they are full involved. The case study: Green Mountain Resort (Dis)solves the Turnover Problem talks about the solution(s) to help decrease or get rid of employee turnover since being bought out by the bank’s investment team and upper management. This paper will discuss the six change images discussed and incorporate it with the assumptions made. Out of the six change assumptions discussed in Chapter 2 of our book Managing organizational change: A multiple perspectives approach, the assumption that would be identified with Gunter would be Image 2: Change Manager as a Navigator. Now that Gunter was not just an employee of Green Mountain Resort, he was also an owner. He knew in order to keep the doors open and lights on to the community of Green Mountain Resort her would have to make a change in regards to employee turnover. Green Mountain Resort was in a beautiful rural county, but that county was also the poorest in the state. We will write a custom essay sample on Green Mountain Resort Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Green Mountain Resort Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Green Mountain Resort Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer That meant that it was hard to find good employees locally, and those that were good, whether local or imported, didn’t stay long† (Palmer, Dunford, Akin, 2009, pg 40). Gunter being the core of the management team as well as owner was concerned about making this change but the outcomes that would come with it. Image 2: Change Manager as a Navigator is perceived as the heart of any action taken by management. Palmer, Dunford, Akin (2009) also explain that in the navigator image, a variety of factors external to managers mean that while they may achieve some intended change outcomes, others will occur over which they have little control (p. 27). In regards to the hospitality literature the change image discussed that can identify the assumptions about changing turnover is Image 1: Change Manager as a Director. The hospitality literature identified that employee turnover was a problem and that it needed to be handled. The difference between Gunter and hospitality literature was the fact that they saw it as constant, something that will always be an issue regardless of change and should be tolerated. Hospitality literature recommended â€Å"was to minimize the debilitating effects: streamline training, simplify jobs, don’t become dependent on individuals, make HR processes more efficient† (Palmer, Dunford, Akin, 2009, p. 41). The director image is based that results of change is reachable and management needs to be able to take control of making this change. Lastly the change image associated with the consultant would be Image 5: Change Manager as an Interpreter. â€Å"The interpreter image to managing change places the change manager in the position of creating meaning for other organizational members, helping them to make sense of various organizational events and actions† (Palmer, Dunford, Akin, 2009, p. 31). Instead of coming up with way to solve the problem of high turnover, the consultant helped Gunter see the problem in a different perspective by using it to benefit the organization vs. hurting it. The three change images discussed could all help with influencing assumptions about a recommendation to help with â€Å"the turnover problem. Gunter could have just took full action and made changes that he thought would benefit the organization or even take the approach of the hospitality literature and be direct with the change as other companies have probably done in the past. The change Image the consultant took was definitely the most beneficial by helping Gunter interpreter a new type of change by using the high turnover to the company’s advantage. Another change image that could have been used to help Green Mountain Resort with the high turnover could have been Image 4: Change Managers as a Coach. Gunter could have help deliberately mold the organization’s natural ability in specific ways. â€Å"Rather than dictating the exact state of each play as the director might attempt to do, the coach relies upon building in the right set of values, skills, and â€Å"drills† that are deemed to be the best ones that organizational members, as players, will be able to draw on adeptly in order o achieve desired organizational outcomes† (Palmer, Dunford, Akin, 2009, p. 30). In conclusion, the statement at the start of the chapter that â€Å"if we only draw upon one particular frame, then this will take us away from thinking about what is going on from an alternative perspective† reminds us as manager leading change in an organization to not just jump to the first idea on how to make change. We need to be able to think outside the box and make a change in how we react to change and what are first instincts of action would be. Having different perspectives in how to go about change will allow managers to really engage and figure out what the best plan of action will be. â€Å"Changes often fail because leadership fails to fully understand or underestimates the complexity of the change, increasing the risk that the change will not yield the desired results†(Keep Newcomer, 2008).

Censoring the Music that Corru essays

Censoring the Music that Corru essays Censoring the Music That Corrupts Todays Youth One of the liberties that Americans take for granted is the freedom to say what we like. This freedom was given to us in the first amendment, which states: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech or the press; or the right of the people to peacefully assemble, and to petition the Government for a redress of grievances. Artists such as Eminem and The Bloodhound Gang take this for granted, interpreting it as the right to be offensive. Such artists agree that censoring their music is taking away from the message that their lyrics deliver. If recording artists expressed less profanity in their lyrics, censorship would not be necessary. People that create, perform or distribute works of art add to the exchange of ideas and opinions, which is necessary for a democratic society. This is why the government censors less than many people say they should censor. However, if the artists used less profanity in their lyrics than they presently do, harsh censorship would not be necessary and it would take nothing away from the effect that the writer is trying to deliver. For example, in the popular Eminem song Marshall Mathers, the lyrics read: New Kids on the Block, sucked a lot of d- And I can't wait 'til I catch all you f-s in That is a popular line in a song played on such radio stations as WHTZ, Z100 and WLIR Long Island Radio. Both of these stations are geared towards a juvenile audience. That means that the individual radio broadcasting stations must take the necessary precautions to prevent children from listening to this profanity. Even more caution must be taken due to the age of the average listener. Offensive language is not the only form of profanity that is corr ...

Analysis of Claude Levi Strauss's Books Essay Example | Topics and Well Written Essays - 750 words

Analysis of Claude Levi Strauss's Books - Essay Example According to Levi-Strauss, â€Å"Heterogeneous beliefs and customs have been arbitrarily collected together under the heading of totemism.† There were many scholars who became supporters of totemism when they tried to decode the secrets of evolution. Levi-Strauss supported the anti-totemic school together with other anthropologists such as Goldenweiser and Boas. They believed that totemism was just a social historical reality. He concluded that totemism is just an exercise in logic of the savage mind. It is not the start of vast accomplishment of savage ancestors to form the first unit of social organization. In the book, Levi-Strauss also compared the Bricoleur and Engineer.. Bricoleur comes from the French verb bricoler which originally meant extraneous movements in ball games, hunting, gun firing, but now referred to repairing things by one’s self. The Engineer was referred by Levi-Strauss as the proper craftsman. According to Levi-Strauss, there is a difference betw een the two. Engineer sees things in its entirety and gathers all things needed in building or creating its masterpiece. On the other hand, a Bricoleur utilizes what materials are existing and finds new ways to create a masterpiece. The engineer uses a â€Å"scientific mind† while a bricoleur exercises a â€Å"savage mind†. ... Bricoleur, is closed to whatever is imposed by the state of civilization. Thus, according to Levi-Strauss, engineers works by concept while bricoleur works with signs. Signs incorporate certain amount of culture into reality while concepts tries to be transparent to reality. This view shows how Levi-Strauss discussed the world between technology and metaphysics. Thus talking about the engineer being able to utilize the available practical knowledge exhibited by the bricoleur, technology therefore was a tangible expression of metaphysics. The two don’t have a big difference but is interconnected. The Savage Mind focused on the division of world during the 1960s. It showed how the scholars had a hard time deciphering a specific formula of how the world works. With what the book has discussed, the world is torn between technology and metaphysics. Scholars also have different views such that others support in totemism while other are support the anti-totemic school such as the aut hor Levi-Strauss. The Tristes Tropiques Claude Levi-Strauss The Tristes Tropiques book by Levi-Strauss provided a very wide exploration of the relationship of human beings and the environment. This book focused in Levi-Strauss’ research in Brazil which discussed sociology, religion, education, as well as urban development. Being an anthropologist, he has shown his feelings, fears and the possible criticisms in this book. On the first part of his book, he showed his talent in writing and him being a good social scientist. He also discussed urban development in Part Three of his book that can be of great reference and influence to architects and urban planners. Being an anthropologist, Levi-Strauss has the responsibility to write his views and opinions. Writing about the

The Dance Theatre of Harlem Essay Example | Topics and Well Written Essays - 500 words

The Dance Theatre of Harlem - Essay Example In stark contrast you find Return of the Firebird. The somewhat docile mood that is set in this ballet seems to reign supreme throughout the performance. The main drawback being a total lack of enthusiasm by the performers who seem to be actually controlled by the strings of a puppet master rather than their own minds. This garnered a bored feeling as the ballet wore on, seeming to last a lifetime although it was short by many standards. The movements are thoughtful and full of grace, even past the less then perfect planning. One finds themselves staring at the wonderful fluid movements as passion is arisen in the dancer. The supporting members do little to help this master of the dance, but little help is needed. Fall River Legend more than makes up for the loss in Return of the Firebird. The greatly talented staffs of dancers move as one, making the watcher think of a graceful flock of birds evading a predator. The content of these two ballets is no match. The main point of Return of the Firebird seems to be the same old tired love story, terribly overdone in all forms of theatre. When you consider the dark theme that Fall River Legend brings out, you find yourself in a place that few people have gone with the arts. Drawing from the historical data that is available, the writers were able to portray the event

Renewable Energy Essay Example for Free

Renewable Energy Essay Renewable energy is energy from natural resources such as sunlight, wind, rain, tides, and geothermal heat, these resources are naturally replenished. Renewable energy does not harm the environment or deplete any of our natural resources like fossil fuel. Renewable energy is not subject to sharp price changes because it comes from natural resources. Biomass is currently the largest U. S. renewable energy source with more than two hundred existing bio power plants providing energy for one point five million American homes, according to renewable energy specialist Davor Habjanec. The first time I heard the political differences about renewable energy was the last presidential debate. President Obama stated that he has and will continue to invest in renewable energy, like windmills and solar power. His opponent, Mitt Romney accused Obama of not using more fossil fuels found in America, from building a pipeline in Alaska to investing in oil and natural gas. Romney also claimed that the Obama administration was not expanding research of renewable energy. President Obama’s economic stimulus package included a number of incentives like thirty percent tax credit for renewable energy. Even though coal, oil and natural gas is limited and prices for it reflect that limitation there are still some disadvantages to renewable energy it cannot be stored like fossil fuels. Even though solar power can be stored for a short period of time and if there is no sun light for a number of days you will have no power from solar energy, same for wind energy. The research of renewable energy is very expense. With the economy being as bad as it is forcing cuts to be made in school programs and social programs some believe that we should not be investing so much in renewable energy. They do not dispute that investment in renewable energy does not create jobs. They believe that the same investment should be used on other parts of the economy and that investment will create more jobs and higher payback. According to the U. S. Bureau of Economic Analysis, a million dollars invested in job creation can generate nine point seventy-eight jobs.

Essay --

Have you ever thought about what career you would land in? The career of a veterinarian has pulled me in. A definition of a veterinarian’s job is some one who â€Å"diagnoses and controls animal diseases, treats sick and injured animals medically and surgically, prevents transmission of animal disease, and advises owners on proper care of pets and livestock†. Veterinarians have to have an unconditional love for animals,wildlife, and science and have a drive to improve the health and well-fare of society as a whole. I posses the quality of a love for animals having experience with many pets at home. In addition vets have to be well rounded as a person. They have to be smart, and have people skills which I do. My stronger subjects are science and math where being a vet, going into medicine has a lot to do with science particularly biology which I did very well in and have a great interest for. This career is special to me because I would be able to improve society, by he lping other people’s animals, as well as possibly finding new cures too, which is why I can definitely see myself being a...

Integreted Marketing Communication in Cadbury

What is Integrated Marketing Communications  (IMC)? Integrated Marketing Communications  (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations direct marketing, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness.Integrated marketing communications (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relatio ns direct marketing, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness.IMC is becoming more significant in marketing practice because of the reduced cost effectiveness of mass media and media fragmentation. As consumers spend more time online and on mobile devices all exposures of the brand need to tie together so they are more likely to be remembered. Increasingly the strategies of brands cannot be understood by looking solely at their advertising. Instead they can be understood by seeing how all aspects of their communications ecosystem work together and in particular how communications are personalized for each customer and react in real time, as in a conversation.Brand strategies and their tactics can be viewed on the  Integrated Brands  site. Cadbury Profile:- About Cadbury’s Dairy Milk: Long ago in 1866 the Cadbury brothers were busy pioneeringtheir  d rinking  chocolate  recipe. However,  they  wanted  to  givetheir chocolate fans more. 30 years went by with the brothers dreaming up new ideas and then inspiration struck. What would happen if you put fresh milk into chocolate? That’s why since1905, Cadbury Dairy Milk still contains a glass and a half of fresh milk in every half pound  of milk chocolate.Cadbury  Dairy  Milk  is  full  of  beans, Cocoa beans to  be  precise. And all from one place: Ghana. They believe that Ghanaian beans are  so  delicious  that  we’re  happy  to  pay  premium  prices  for them. They think it’s worth it to give us that unique Cadbury Dairy Milk taste that we all love so much. Everyone  knows  the not  so  secret  ingredient  of  how Cadbury Dairy Milk is made so creamy. However, not many people knowhow dairy milk chocolate is made so chocolatey. It’s all thanks to the beautiful tropical country of Ghana in We st Africa that helps make our Cadbury Dairy Milk taste  so special.The Cadbury’s dairy milk contains a whole glass and a half goes into every single half pound of chocolate. That’s why it tastes so delicious and that’s why is named  as Cadbury’s dairy milk. Cadbury Dairy Milk, produced in Bournville UK, uses fresh liquidmilk sourced from dedicated dairy farmers in the UK. CadburyDairy Milk is also produced in Ireland and uses fresh, liquid Irishmilk to create the unique  chocolate taste. INTRODUCTION Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands.They employ around 50,000 people and have direct operations in over  60 countries, selling their products in almost every country around the world. In India, Cadbury began its operations in  1948 by importing chocolates. After 60 years of  existence, it today has five  company-owned manufacturing facilities at  Thane, Induri (Pune ) and  Malanpur (Gwalior),Bangalore and Baddi (Himachal Pradesh) and 4 sales  offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai. their core purpose â€Å"creating brands people love† captures the  spirit of what they are  trying to achieve as a  business. hey collaborate and work as teams to convert  products into brands. Simply put, they spread happiness! Currently Cadbury India operates in  four categories viz. Chocolate Confectionery, Milk Food  Drinks, Candy and Gum category. In  the Chocolate Confectionery business, Cadbury has  maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk  ,  5 Star  ,  Perk  ,Eclairs and Celebrations. Cadbury enjoys a value market share of over 70% – the highest Cadbury brand share in the world!Our  flagship brand Cadbury Dairy Milk is considered the â€Å"gold standard† for  chocolates in India. The pure taste of  C DM defines the chocolate taste for the  Indian consumer. In the Milk Food drinks segment their main product is  Bournvita  Ã¢â‚¬â€œ the leading Malted Food Drink (MFD)in the country. Similarly in the medicated candy category Halls is the undisputed leader. they recently entered the gums category with the launch of  our worldwide dominant bubble gum brand Bubbaloo. Bubbaloo is sold in  25 countries worldwide. Since 1965 Cadbury has also pioneered the development of cocoa  cultivation in India.For over two decades, they have worked with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that improve the cocoa yield. Their Cocoa  team visits farmers and advises them on the cultivation aspects from planting to harvesting. They also conduct farmers meetings & seminars to educate them on Cocoa cultivation aspects. their efforts have increased cocoa  productivity and touched the lives of thousands of farmers. Hardly surprising then th at the Cocoa tree is  called the Cadbury tree! Today, they  are poised in  their leap towards quantum growth.Cadbury is world's leading Confectionery Company. HISTORY:- 1948  Ã¢â‚¬â€œ The Company was incorporated on 19th July, as a private  limited company under the name of Cadbury-Fry (India) Private Limited and commence business soon thereafter. Manufacturing facilities were setup gradually. 1964  Ã¢â‚¬â€œ The Company undertook at its own cost and responsibility the development of cocoa growing in the country. A specialist cocoa advisory service was created. A cocoa research centre was also created together with seeding nurseries and  distribution centers. – Through its subsidiary, Induri Farm Ltd. the Company had set up facilities near Pune to breed cattle that would give improved yield of milk at economic feeding costs. 1967  Ã¢â‚¬â€œ Cadbury introduced the `Five Star and Gems' chocolates in 1967 and  1968 respectively. 1977  Ã¢â‚¬â€œ The name of the C ompany was changed from Cadbury-Fry (India) Pvt. Ltd. , to Cadbury India Pvt. Ltd. ,on 7th  June. It was converted into A public limited company on 11th June. Our locations in India Registered Office| Cadbury India ltd. Cadbury House 19, B Desai Road Mumbai 400 026 Maharashtra India Tel: +91 22 4007 3100| Indicative map of India | | | | | | | PURPOSE AND VALUESObjective: Grow shareholder value†¦over the long term. Strategy: Create robust and sustainable regional positions in our core categories of confectionery and beverages through organic growth, acquisition and disposal. Process: They achieve this by Managing For Value. Managing for Value Process incorporates: †¢Setting stretched financial objectives. †¢Adopting Value Based Management for major strategic and operational decisions and business systems. †¢Creating an outstanding leadership capability within our management. †¢Sharpening our company culture to reflect accountability, Aggressiveness and adap tability. Aligning our management rewards structure with the interests of our Share owners across the country. MILESTONES OF CADBURY * The June 2003 issue of Business Today identified Cadbury India as one of India's best-managed companies in 2003. * Cadbury India was identified as one of India’s Best Managed Companies in2003. * India’s Finance Minister, Mr Jaswant Singh at Business Today’s Best Managed Companies Awards ceremony, felicitated Mr Bharat Puri, Managing Director of Cadbury India. * It was the only Multinational Company featured in the list of Best * Managed companies in India.Components of IMC Related to Cadbury:- # Advertising Advertising  or  advertizing  is a form of  communication  used to encourage or  persuade  an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, a lthough political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.Advertising messages are usually paid for by  sponsors  and viewed via various  traditional media; including  mass media  such as  newspaper,  magazines,  television commercial,  radio advertisement,  outdoor advertising  or  direct mail; or  new media  such as  blogs,  websites  or  text messages. Commercial advertisers often seek to generate increased  consumption  of their  products  or  services  through â€Å"branding,† which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of  consumers.Non-commercial  advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmenta l agencies. Nonprofit organizations  may rely on free modes of  persuasion, such as a public service announcement  (PSA). Advertising by Cadbury:- Cadbury India has unveiled a new campaign that continues with the brand's ‘Kucch Meetha Ho Jaye' positioning. Created by Ogilvy & Mather, the campaign revolves around the theme of ‘Pay Day', which is associated with happiness by most people.Commenting about Cadbury's latest communication, Sanjay Purohit, director – marketing, Cadbury India said, â€Å"This new campaign takes the concept of celebrations to yet another level. With the Pappu and Miss Palampur campaigns, Cadbury Dairy Milk created a space for itself during the big, community celebration moments. This new commercial keeps the core promise of happiness while introducing another ‘moment of joy' in one’s life. Also, the new TVC highlights the celebratory occasion of pay day, which is an important event in the life of every middle-class India n. Said Abhijit Avasthi, executive creative director, Ogilvy & Mather (India & South Asia), â€Å"We were looking to come up with another interesting, unique meetha moment. We realised that while celebrations have been done for various occasions, the celebration for ‘pay day’ was not done. Pay day emotes feelings that are naturally celebratory in nature. Pay day makes you feel as rich as a king or as rich as a crorepati. THE MAIN ADVERTISING CAMPAIN FOR CADBURY INDIA:- KUCH MEETHA HO JAYE (2004)The biggest challenge for Cadbury to reinstate faith of  the biggest challenge for Cadbury to reinstate faith of  consumers after the worm controversy. Post controversy, approached Amitabh Bachchan to calm the Post controversy, approached Amitabh Bachchan to calm thenerves.. nerves.. Hence the Kuch meetha ho jaaye campaign was introduced. Hence the Kuch meetha ho jaaye campaign was introduced. Projected chocolates as a substitute to mithai  (sweets) and Projected chocolate s as a substitute to mithai  (sweets) and cheered people to have chocolate on every joyous occasion. cheered people to have chocolate on every joyous occasion.MISS  PALAMPUR  (2006) Miss  Palampur clearly targeted at hinterland (INTERIOR OF clearly targeted at hinterland (INTERIOR OFINDIA) Focused on Adults and values, like  SACRED COW Focused on Adults and values, like  SACRED COW Campaigns aimed at rural India did fare well Campaigns aimed at rural India did fare well The share of Cadbury increased by more than 20% in rural India. The share of Cadbury increased by more than 20% in rural India. The brand further strengthened its positions with the core audience. The brand further strengthened its positions with the core audience.AAJ PEHLI TARIKH HAI (2009) Pehli taarikh hai campaign is on the working class of  the campaign is on the working class of the ? country?. Pehli taarikh hai campaign highlighted the celebratory campaign highlighted the celebratory occasion of payday, which is an important event in the life of  occasion of payday, which is an important event in the life of  every middle class Indian. Is a clever occasion–based association which allows for the based association which allows for the brand to be recalled in the right context, every month, ? brand to be recalled in the right context, every month.SHUBH AARAMBH (2010) Core target group, consumers in the age group of 15 Core target group, consumers in the age group of 15–35 years 35 years Specifically, there is a shift from the notion of celebrating Specifically, there is a shift from the notion of celebrating happy occasions with chocolate to the happy occasions with chocolate to the concept of anticipating the occurrence of something good  after consuming , a substitute for mithai the campaign is aimed at consumers across sectors, and is supposed to have a balanced appeal across all tiers. # Direct MarketingDirect marketing is just what it sounds like †“ directly reaching a market (customers and potential customers) on a personal (phone calls, private mailings) basis, or mass-media basis (infomercials, magazine ads, etc. ). Direct marketing is often distinguished by aggressive tactics that attempt to reach new customers usually by means of unsolicited direct communications. But it can also reach out to existing or past customers. A key factor in direct marketing is a â€Å"call to action. † That is, direct marketing campaigns should offer an incentive or enticing message to get consumers to respond (act).Direct marketing involves the business attempting to locate, contact, offer, and make incentive-based information available to consumers. # Personal Selling Personal selling is a promotional method in which one party (e. g. , salesperson) uses skills and techniques for building personal relationships with another party (e. g. , those involved in a purchase decision) that results in both parties obtaining value. In most ca ses the â€Å"value† for the salesperson is realized through the financial rewards of the sale while the customer’s â€Å"value† is realized from the benefits btained by consuming the product. However, getting a customer to purchase a product is not always the objective of personal selling. For instance, selling may be used for the purpose of simply delivering information. Because selling involves personal contact, this promotional method often occurs through face-to-face meetings or via a telephone conversation, though newer technologies allow contact to take place over the Internet including using video conferencing or text messaging (e. g. , online chat). Dairy Milk:-Most fantastic and commonly used concept of personal selling is done when they had introduced Dairy Milk silk as their premium product. They actually kept written message explaining their product silk. They also kept an idea of feed back through mails and toll – free – number â€⠀œ 1800 22 7080. Interactive Marketing Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects. This ability to react to the actions of customers and prospects means that trigger based marketing is dramatically more effective than normal direct marketing.Interactive marketing is called many things. You may have heard it called event based marketing or event driven marketing or even trigger based marketing but it is all the same idea: reacting to what the customer is doing and driving up marketing effectiveness. Dairy Milk’s Interactive marketing – 1. Social Networking Site One of the easiest way to get connected in today’s 21st century is leading networking sites i. e. Face book and as all other brand even Cadbury has its face book page specially Indian fans is http://www. facebook. com/cadburydairymilkindia 2.Banners and hoardings In key supermarkets, Cadbury will sample its rang e of Cadbury Dairy Milk Fairtrade products during the Fortnight’s first weekend. Online activity will include banners on supermarkets’ websites and there will also be a campaign blog, with regular posts from Ghana updating consumers on progress. Marketing materials show the benefits to the community by way of three characters â€Å"wearing† a school, community centre and hospital. For such type of direct marketing they will always choose a prime location where its always an eye catching phenomenon location.Recently Cadbury had placed almost more than 12 hoardings in western express highway on account of rakshabandhan to promote its chocolate in terms of Indian sweets. For Creating such an advertisement Cadbury India asked national public to send their brother – sister pictures to their registered mail ID or need to fill some forms where they can actually send their feelings / message for their siblings. This act was a perfect direct marketing tool to attr act the crowd using emotional intelligence.This not only created an environment for festival encouragement but an soft corner for the brand Cadbury chocolates as its personal brand of chocolates. 3. INTERNET MEDIA Launched its website www. cadburyindia. com Interactive site www. meethamoments . com, making cards etc Community on social networking sites . Community on social networking sites. Advertisements on different web sites. # Sales & Promotions:- Sales promotion offers a direct inducement to act by providing extra worth over and above what is built into the product at its normal price.These temporary inducements are offered usually at a time and place where the  buying decision  is made. Not only are  sales promotions  very common in the current competitive market conditions, they are increasing at a fast pace. These promotions are direct inducements. In spite of the directness,  sales promotions  are fairly complicated and a rich tool of marketing with innumerable creative possibilities limited only by the imagination of promotion planners. Sales promotion is often referred to by the names of ‘extra purchase value’ and ‘below-the-line selling’.Today we  find companies  in almost all sectors offering some sort of a promotion scheme. These sectors range from automobiles to beverages, from financial services to foods, from household durables to services, from  household products  to  business products, from personal care to textiles and apparel. Dairy Milk initiative for Sales Promotion:- Quantity deal Cadbury offer discounted schemes under customer  oriented sales promotion strategy to increase the sales of product like it offers 250 g pack of  chocolate at the cost of 200g pack and offer 50g chocolate at the cost of 50gextra to their  customer.Consumer contest Cadbury also organized many contest to get attraction and to increase the interaction with the  customer. Interaction with the  customer ww w. meethamoments. com includes  many  competitions  for  for  consumer  like†¦ Consumer Story writing, Painting competition  etc. Point of sales material Point of sales material * Mini Cooler: Mini Cooler serves the need for cooling Chocolates for its reduced perish ability while  still maintaining cooling while  still maintaining the visibility of the product. Visibility of the product. * JarsThese are provided to small outlets, where they are prominently outlets, where they are prominently displayed. * Events in Mall & Festival times Most common Sales promotion now-a-days is they keep their live stall in malls during weekends and conducting some games where the winner would get a Cadbury dairy milk hamper or some Gift vouchers from Cadbury. # Public Relations:- Every organization, no matter how large or small, ultimately depends on its reputation for survival and success. Customers, suppliers, employees, investors, journalists and regulators can have a power ful impact.They all have an opinion about the organizations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organizations. In today's competitive market, reputation can be a company's biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders. Public relations is about reputation – the result of what you do, what you say and what others say about you.Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. One of the example case study for Cadbury Chocolate is as follow:- EFFECTS OF THE CONTROVERSY ON CADBURY The state Food and Drug Administration has ordered seizure of Cadbury's Dairy Milk chocolates from all over Maharashtra after worms were found in two of them in Mumbai.Cadbury India, whose chocolates had ridden into controversy late last year during the festival season because worms were discovered in some stocks of its Dairy Milk chocolates is probably hoping the association with Bachchan will help consumers forget the bad press the company got on account of the discovery. The Food and Drug Administration had then seized the company's stocks and the Cadbury India management had explained it was bad storage practices by retailers and distributors that had led to the worms. Cadbury India's sales fell following the discovery.And even the government got in to the act with the central health ministry asking for a report on the  controversy. The timing of the controversy couldn't have been worse. Festival season sal es (Cadbury sells almost 1,000 tonnes of chocolates during Diwali) plummeted 30 per cent. Until then, in the country's FMCG sector plagued by slow,  low single digit top line and bottom line growth, Cadbury was a sweet exception. But its net profit in 2003 dipped 37 per cent to Rs 45. 6 crore (Rs 456 million) as compared to a 21 per cent increase the previous year. ROLE OF THE PUBLIC RELATIONSPR concerns the total communications of your total organization/group of organizations. It is unlike advertising, where you are sharing skills of planning, creative and media buying teams with an out-sourced agency. PR calls for a very intimate understanding of the total inner workings of your organization at all levels – workers to Board levels. It requires the integration of knowledge and communications. It is not a part time job for a Marketing Services Manager. If it is to work and serve the larger objective, the PR department should be independent, servicing others like production , personnel, marketing, finance, corporate agendas.Therefore, the PR Head should be part of the top management team- reporting directly to the CEO. He also needs to share everyone's confidences. The PR department of Cadbury’s played a very effective role in managing the reputation and keeping up the goodwill of the company. After being struck with the Worm Controversy it was not possible to create a very good impact on consumers who trusted the company the most. But through the efforts and a good PR team Cadbury’s managed to wriggle its self out of the controversy with a clean chit.STEPS TAKEN TO SOLVE THE CONTROVERSY †¢NOT DENYING THE FACT It helped that the Maharashtra Food and Drug Administration had given a clean chit to the company's two plants in the state. Cadbury went into overdrive to tell consumers that improper storage of what is essentially a perishable commodity might lead to worm infestation. Last November Bharat Puri, Cadbury's mild-mannered MD, wen t to media offices around the country meeting reporters, answering mostly hostile queries and patiently explaining the company's stand on the issue. Unlike the cola companies which were caught in a controversy just a month earlier and displayed an ostrich-like attitude, Cadbury did not go into denial mode. It accepted that there was a problem, which may not have been of its own making, and made a commitment to the consumer that it would plug all possible safety loopholes,† says a Mumbai-based brand consultant. As a result Cadbury improved the packaging and paid more attention to the way its chocolates were stored by nearly 650,000 retailers across the country. †¢GAINING BACK TRUSTThe Big B promoted the Big C in the chocolate business – Cadbury in India. Indian cine superstar Amitabh Bachchan has signed on to become the brand ambassador of the chocolate major for two years. AB played a pivotal role in all communication relating to Cadbury's products and brands, be i t in print, on television or the great outdoors, the company's managing director Bharat Puri has been quoted as saying in media reports. With the help of its Public Relations Dept. and advertising agency O;M, it created a campaign which aimed for both rational and emotional appeal.One of the ads showed Bachhan visiting a Cadbury plant, inspecting the systems and processes and finally consuming a bar of chocolate to be convinced that there's nothing wrong with the brand. The other ad featured Bachhan and his granddaughter to emphasize that the product was absolutely safe for children Sponsorship The brand has tied up with the popular TV show; Kaun BanegaCrorepati (KBC) 4and is the key sponsor for it. TCC tropic of cancer foundation and also for the most popular TV show FIR which comes on SAB TV. Product Publicity The following re the types of publicity they used to promote their product:-Tie-up with Reliance India Mobile service. CDM has tied up with BSNL's Missed Call Alert scheme. The brand plans to tie up with marriage and job portals. Tie up with Indian Railways for branding on tickets. Conclusion The Cadbury dairy Milk company successfully  re-establishes the  brand in  different  classes Important and ongoing  campaign after  the 2004 worm controversy which almost affected the sales and the good will of the company. Many variations in this campaign helped in targeting the different socio economic class of people and also the emotional value of people by making and soft heart feeling for the brand.Cadbury Dairy Milk very effectively used the various tools of IMC and the Kuch meetha ho jaye campaign also went  on to  win Silver  for   The Best Integrated Marketing Campaign and Gold in the Consumer Products category at the EFFIES 2006 (global benchmark for effective advertising campaigns) awards. Bibliography:- * http://www. facebook. com/cadburydairymilkindia * www. cadburyindia. com * www. meethamoments . com * www. scribid. com * www. wikipedia. com * www. timesofindia. com

The Reflection Of 5 Senses As I Believe It Is An...

I have chosen the topic 5 senses as I believe it is an exceptional learning experience for grade 2 learners. It has many learning outcomes which apply to the Australian National Curriculum and has many learning sequences in there for the results for grade 2 students at the end of the year 2 level. I have chosen to do a group activity for my group of learners this means that the students will be learning from each other and extending themselves by working with others in the group who are academically superior and to be comfortable with sharing and expanding their ideas if they are within a group. Lee Vygotsky’s concept of ZPD supports this as he has the theory MKO also known as (More acknowledgeable other) meaning someone in the group who has more of an understanding or a higher ability level then the other learner in a specific situation. Lee Vygotsky states that the MKO is typically thought of as being a Teacher or someone who leads, or can also be known as peers, or even tec hnology that can provide knowledge unto them. So The concept of the â€Å"More knowledgeable other† is fundamentally linked to the second important principle of Vygotsky s work, the Zone of Proximal Development, it is an important concept that relates to the difference between what a child can achieve on their own, and what a child can achieve with leadership and encouragement from a skilled partner. Vygotsky believes that the environment that children grow up in, will influence how they think, and how theyShow MoreRelatedThe Values Of The Christian Tradition9036 Words   |  37 PagesUniversity is to create opportunities for members of the learning community to develop to their highest potential as whole persons-intellectually, spiritually, socially, and physically in a Christian environment. 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