Direct and marketing communication Essay Example | Topics and Well Written Essays - 1500 words

Direct and selling communication - move ExampleAnthony Menswear preserves a comfortable shopping environment for customers so that it can provide blessedness to customers (Anthony Menswear, Anthony Independent Menswear Cambridge UK). The apparel industry in the UK is highly competitive with some(prenominal) big players, and it is vital for Anthony Menswear to alteration the marketing system in order to increase the customer base. Managing good relationship is one of the conquest factors for Anthony Menswear to sustain in this competitive business environment. Therefore, the paper will attempt to establish and implement marketing communication plan for Anthony Menswear so that it can improve the direct relationship with the customers. Further, the paper will likewise focus on the importance of moral force Customer Relationship Management (DCRM) theory and apply the AIMRITE and SOSTAC framework to evaluate the choices. Dynamic Customer Relationship Management (DCRM) Theory Now adays, effective customer relationship vigilance (CRM) has become a strategic imperative for organizations in all business sectors, especially in retail apparel industry. In order to generate more value for the brands and for the customers, organizations are attempting to maintain a stuffy relationships with the customers and thus using huge amount of money in CRM activities. Anthony Menswear will gain effectiveness if it focuses only if on attaining more customers rather than obtaining higher market share. The major aspect for enhancing customer relationship in Anthony Menswear is through with(predicate) discovering information sharing, creating faith and pledge between relationship participants (Park & Kim, A Framework Of Dynamic CRM Linking Marketing With Information Strategy). In Dynamic CRM, organizations not only focus on political partys and customers profits but also concentrate on relationships for future advantages. Customers should be measured as an investment and a n asset for organizations. CRM has emerged as one of the crucial marketing activities for companies functioning in dynamic technical atmosphere. CRM can be regarded as an inclusive tactic and procedure of obtaining, retaining and associating with worthy customers in order to develop bigger value for the organization as well as the brand. In present days, CRM has developed as a method of preserving positive and commercial relations. Customer Touch Points The tally station is considered as the point of interaction among the customers or the vision of organizations business. In apparel industry, touch is vital aspect for wooing customers. agree to the observation of Stine & Et. Al., touch point is the point at which products are purchased (Singh & Lamba, Maintaining CRM in Apparel Retailing through Touch Points A Factor Analysis Approach). It comprises of television advertisements and word-of-mouth among others. In Anthony Menswear, the major touch points are products and informati on sources. Anthony Menswear provides quality and ranges of products to the customers therefore the organization needs to develop the information management system. Presently, several customers are influenced by modern kinds of information sources such as internet, social networking, and television advert