Marketing Literature review Example | Topics and Well Written Essays - 1000 words

Marketing - Literature review ExampleAlso, the study analyzes how ware berth is utilized in different TV shows and movies in, different countries. Also, the literature review will look at the effects of the harvest-tide placement on the consumer behavior and how likely are the product placement to change consumers mode of buy a certain commodity. It is crucial for people to know how to use product placement positively (Johnson, 2009). result placement is the use of diverse types of media to make people conscious of different products and services when they are amused through watching. Its development dates back upto 1896, when it was used by Lumiere brothers in their short film washing daytime in Switzerland and they advertised soap. It was introduced by Henri Lavancy who was the film director and publicist for the soap company but, it became popular in the 1930s when the sound movie was introduced. For example, in 1934 in the movie, It happened One Night, the star Clarke Gabl e featured mere(a) chest and sale of mens shirts reduced therefore, use of the movie is a strong son of a bitch of product placement (Johnson, 2009). It gained popularity with the years, but in 1980s, it became more successful when the movie Extra Terrestrial by Steven Spielberg advertised Reese Pieces and increased its sales by 65%. The 80s was the turning point of product placement where there was a working partnership between the movies and the commercial sector. According to Mary-Lou, product placement is necessary because moviemakers need money for their movie production therefore, they will turn to the commercial sector to endure the money and them to provide the services of product placement (Johnson, 2009). Product placement in Sweden developed in the 1990s when the real first commercial commenced, this was due to strict government regulations on media operations. It has been embraced in the recent past, for example, where TV shows get sponsorship from the commercial sec tor in SVT. In Kanal 5, the home improvement show manner Service was sponsored Marlamastana which is the trading association of painters. To the broadcasters this is a way of decreasing costs. Therefore, all media houses in Sweden are determination it important to use product placement also the moviemakers are finding it important to advertise in movies which is becoming popular day by day, for example, in the movie Hamilton 1998 sponsored by Statoil. Product placement in Seinfeld and other TV shows, in the TV show they use product placement in their issue making them come in a unique way. They have registered success in advertising. Also, in the pack Bond movies, product placement has been used to show new car models and gadgets (Johnson, 2009). Product placement bottom be unethical when it brings negative influence like smoking, use of guns. For example, teens tend to smoke if the influential stars in movies do so. In conclusion, product placement has become popular since its inception in the 1930s. It is important increase consumers knowledge of products. The product placement is embraced in most parts of the world. Also, product placement is an important utensil in todays business where the movie makers use it as a source of sponsorship eyepatch commercial industry view it as a source of publicity and a way to combust their market. The Product Involvement Inventory (PII), developed in 1985 by Zaichkowsky is a good measure at construct development. It has shown