Fashion and style Essay Example | Topics and Well Written Essays - 1000 words

Fashion and formula - Essay ExampleThe rise Fashion and style talks about fashion and different styles. Women began to use dresses to express their identity. Fashion and style may be regarded as expressive or oppressive, but nobody could argue that fashion reflects expression of womanhoods identity, creativity and sensuality, and is connected to a sense of personality on the levels of class and gender. (The Fashion Plate and the Rise of Consumer Culture) This fashion had features of modern urban culture, which percolated into the contemporary fashion magazines. They focused on brightness, sophistication, metropolitan culture and commerce. There were some famous UK magazines that represented a French cosmea of haute couture - The capital of the United Kingdom and Paris Ladies Magazine of Fashion, Le Follet and The World of Fashion. The womens clothing in the early nineteenth speed of light is the reflection of their persistent watch over their own public identities, and that of new(prenominal) women. Because clothing and adornment has always been a means of identifying tribe, status and awargonness, it is not surprising to discover fashion emerged as a dominant military strength within the city. A whole range of exciting yarns, new fashion fabrics, protective materials and engineered fabrics became widely operable after 1960. New materials and fabric finishing techniques are at first exclusive and expensive. Initially, they are offered to the world of haute couture. A couple of years later they filter to the mass market. In addition, women had more request to present themselves.... se the areas in which women can take up public residence, but, while this led to increase interaction and increased pressure for womens rights, this does not necessarily mean women were quick to accept each other or other classes.With the addition of more women to the workforce who had some degree of control over the capital they earned, retailers began to recognize a trem endous new market. During the last part of the nineteenth century women were targeted for successful education of consumerism. Accordingly, pictures in fashion magazines either for advertising purposes or images were as the prototype of a show window. The models on these pictures never looked into the eyes of the reader, representing a feeling of superiority, and expressed sexuality, modesty and self-consciousness at the same time. (Brewer) suppuration of department stores in the 70s and 80s provided women an escape from their dull living of housewives, and in the 90s the process of shopping was sexualized. All this was complemented throughout with various genres of advertising. These tendencies in marketing and advertising flourished in the modern world. Myra Macdonald notes in her book Representing Women Myths of Femininity in the Popular Media As evidence grew in the early decades of the twentieth century that the developing arts of retail and advertising were attracting a pred ominantly female clientele, marketers and advertisers became significant definers of twentieth century womens desires and aspirations. (p. 180) Women as potential consumers are studied now with the help of numerous market researches and surveys. The power of consumer decision-making is changing, and advertising now describes a woman as the person who decides how to spend her money on herself and her family.